Lipman Hearne wanted a microsite for their current ad campaign entitled "Who Is The True You?" The site offered an opportunity for much more creative expression than their corporate site. Paper Tower delivered a website that was fresh and imaginative, yet easy to use. To keep the site feeling fresh, any one of 3 introductions will entertain the visitor as the site loads.

The site was designed in Adobe Photoshop and programmed in Adobe Flash using ActionScript 2. Flash allows for a seamless transition from the introduction into the home page and allows for interesting animations as the user navigates between pages.